Brands that are built over time have a clean link profile and the information presented by them is more relevant to their users. Hence, Google gives preferential treatment to brands. Here are some ways in which Houston SEO companies can help you build a business brand.

Link Building

One of the aspects of brand building is creating brand awareness and recognition. According to SEO experts, link earning is one of the objectives of a good SEO strategy. A responsible brand always communicates and engages with its target customers. SEO services use different link building strategy for building your business brand. Some of them are

• Press Releases
• Blog commenting
• Guest contributions

Leading SEO services also use social media to engage with customers. Potential customers and customers loyal to your brand are more likely to follow blogs and social media groups within your niche and leave appropriate comments.

SEO services follow an SEO strategy of leaving a comment on such social media conversations. Chances are every valuable contribution from your company can get you a link as commentators name is mentioned in the anchor text.

By indulging in some serious commenting on platforms like Reddit, your brand awareness can go through the roof and you will see natural backlinks will follow from such conversations. Link building is one of the goals of SEO and in the end; you gain a bigger audience and help in building your business brand.

Branding Optimized Content

 Content marketing is one of the best ways to spread the good word about your company which is an essential part of building a business brand. SEO services combine SEO and branding and optimize the content that engages the audience.

To build a business brand through content marketing, experts at Houston SEO Company use a two-pronged SEO strategy. For example, they create informational and useful content to satisfy audience hunger for fresh information. They infuse targeted keywords in the content to keep the search engine crawlers happy.

The result of branding optimized content is you are able to maintain focus on two important elements of SEO – Audience and Search Engine bots that index content.

Long-tail Keywords

Long-tail keywords are those three to four-word phrases that are used by the target audience when searching for products and services you offer. The target audience may use different kinds of long-tail keywords based on the intent of the search.

Navigational – When users type the name of a particular domain (Coca Cola, LG, Sony, Facebook, their intent is to find the correct address of the site.

Informational- When users are looking for general content, they use informational Long-tail keywords that might have 3 to 5 words. These keywords have a low search volume than base keywords but the users use it to reach a targeted topic. You will have less competition in these keywords.

Transactional – when users need help in completing tasks like (get, buy, subscribe), they use transactional keywords

Commercial – these are the keywords businesses are most interested in as they bring real customers. Whether a keyword can be categorized as commercial keywords depends on your business niche. For example, if your website sells tour packages, a keyword like travel guide would be useless. In that case, the right commercial keyword would be tour packages price, tour packages description.

Long-tail keywords give your brand the ability to reach specific audiences which might not be possible otherwise. SEO services can help you target thousands of long-tail keywords and help you build your own market/brand rather than existing in other’s market.

Target Niche Audience

SEO allows you to target a niche audience rather than targeting a general audience. When your SEO strategy targets a niche audience, you can take help of your audience to build your business brand. For example, by narrowing down keywords to your niche you have a chance of connecting with new customers while communicating with the old customers. SEO services follow smart keyword research to win over the competition and create a hyper-focused brand.

These are some of the ways in which experts at a Houston SEO company help in building your business brand.

Do you have any questions?